What if I told you that there’s a huge opportunity for businesses out there but many businesses are missing out on it?
Yes, that’s right. I’ve been learning and working with social media over the past four years and I’m amazed by how many businesses are still not leveraging social media for their business. This is the number 1 opportunity for ANY business. Why? Let’s get into the topic.
We’re talking about social media, something that too many businesses are ignoring because of several reasons. But most of the times it comes down to a lack of knowledge. See, in business it’s always about learning, executing & adapting. Too many companies either skip one of the processes because they don’t really understand the value they could get from a social media presence & strategy.
Now, why is social media THE #1 opportunity for businesses? Because of two simple reasons:
1. Trust and Image
With so many businesses out there, approaching 200 million worldwide (Source: Datapo) there’s a lot of products and services available to a customer. And with the internet, your customers have everything available in a matter of seconds. So, how can YOU stand out and become the trusted source for your customer? By focussing on your brand’s trustworthiness and image. What better way to take care of just that than with social media? Customers will google your brand when first hearing about it, that’s a fact nowadays BECAUSE everything is available in just a matter of seconds. You want to make sure that what they find is positive and gives them a good feeling about your brand. If your social media presence is weak, customers will notice and that’s customers you’ll lose in the long run. You have control over your brand’s conversion and social media is a simple way to leverage that. Every customer is valuable, right?
With a leveraged trustworthiness and a better image for your brand now, the second HUGE benefit lays in the marketing perspective. Nowadays almost anyone is active on at least one social media platform. Facebook had 2.23 billion monthly active users in Q2 of 2018 (Source: Statista) and the numbers are still growing. And when you think that none of your potential customers spends time on social media, you’re absolutely wrong. Social media platforms helped to scale so many businesses worldwide so rapidly that it’s simply stupid to ignore its power. Even better, these platforms give you all the tools you need right in their platform to create marketing campaigns to reach your potential customers all around the world. You can specifically target the exact demography of people that portray your perfect customer. In a matter of just minutes, you can leverage your brand’s marketing strategy and place your brand right in front of the eyeballs of your potential customers. With such opportunities, why would you still spend money on tv commercials or stuff like that? You’re actually ending up spending more money to reach people who don’t give a crap about your brand while on the other hand, you could spend less to reach your perfect customer in a matter of just minutes.
Social media & e-commerce are the future no matter if you like it or not. Brands like Toys ‘R’ Us had to learn that the hard way, they’re out of business by now. So if you wanna properly scale your business, don’t ignore how our world is changing just because you don’t like it. Remember what I said? Business is all about learning, executing & adapting. Your customers are using social media, so why would you not?